The heart of Bess Intentions lives in its founder, Bessie “Bess” McGee. Long before creating a product, she was curating spaces that empowered women through confidence, career readiness, storytelling, and community. Through this work, she began to see a deeper truth: empowerment doesn’t only happen in big moments, it’s cultivated in the everyday.

She recognized that beauty had the power to be more than aesthetic; it could be used as a daily practice, something intentional, personal, and affirming. Lip gloss became the avenue, transforming an everyday essential into a ritual of confidence, purpose, and self‑expression. At its core, a good gloss does more than shine ... it makes you feel bold, beautiful, and unapologetically yourself.